Sunday, 18 December 2016

SB1 - Study Task 3 - Image Analysis JEFF KOONS


Working from the initial 20 images selected in line with my chosen quote, I have selected Michael Jackson and Bubbles by Jeff Koons as I feel it is an example of 'high art' which embodies traits of commercial aesthetics and seems to challenge gallery power structures.

Koons' porcelain sculpture seems to evoke many questions about art and taste. Jackson as an image of popular culture seems to challenge conventional 'taste' in art by merging art with mass culture. This application of popular culture onto a sculptural object, seems to explore consumerism through accessibility of the subject matter. Part of Koons' Banality series, it is no surprise that Koons has used such an unoriginal image of mass culture. The materials of porcelain and gold detailing seem to echo christian sculptures, elevating the subject matter and creating a sense of the precious and ornate. I question whether the work challenges conventions of taste through its 'tacky' subject matter and aesthetic, or if Koons' institutionalized art name enforces the sculpture as an image of taste.

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