"TASTE IS NOT FREE, AND ITS JUDGEMENTS ARE NEVER MERELY 'NATURAL' "
Sontag here seems to propose the futility of pursuing ones own taste since it will always be overridden or controlled by the taste of power. This idea of taste as 'natural' is an interesting concept, since taste does seem, by definition, a personal, sensory opinion, but is in fact manipulated by projected views of what taste should be and as such, taste cannot exist autonomously.
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